The myth of celebrity advertising effectiveness | World of DTC Marketing.com

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The myth of celebrity advertising effectiveness | World of DTC Marketing.com

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Boniva continues to use Sally Field as a celebrity spokesperson for their product but as John Mack pointed out should any prescription drugs be paying cele...

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Tags: Osteoporosis Medication, Drug, Celebrity, Boniva

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Most Recently Shared on January 14, 2011 at 1:01 pm By:

richmeyer Rich Meyer

The myth of celebrity advertising effectiveness http://t.co/p7KQDyr should drug comps use celebrities

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