The Evolving Pharma-Physician Relationship
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The Evolving Pharma-Physician Relationship
In this review of presentations made at the the PharmaMarketing Summit 2012, the common thread throughout is the evolving nature of the pharma-physician relationship, which is being transformed by the power of patients and payers, particularly aided and abetted by new emerging technologies.
View full resource at news.pharma-mkting.com
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