Physicians and patients underestimate promotional volume of Actonel

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Physicians and patients underestimate promotional volume of Actonel

Decision Resources, one of the world's leading research and advisory firms focusing on pharmaceutical and healthcare issues, finds that patients and physicians most frequently recall Roche's Boniva messages among the ten surveyed osteoporosis brands likely as a result of the Sally Field marketing campaign.

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Tags: Osteoporosis, Osteoporosis Medication, Healthcare, Pharma, Actonel, Boniva, Physician