Novartis Plans Ad Blitz for OTC Heartburn Drug Prevacid - WSJ.com

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Novartis Plans Ad Blitz for OTC Heartburn Drug Prevacid - WSJ.com

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Novartis is planning a $200 million ad blitz for its over-the-counter heartburn drug Prevacid 24HR, muscling into a market crowded with cheaper rivals.

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Tags: Heartburn Medication, H pylori Infection Medication, Erosive Esophagitis Medication, Stomach Ulcer Medication, Duodenal Ulcer Medication, Drug, Prevacid, Novartis

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