Nielsen and McKinsey form Joint Venture to Help Companies Use Social Media Intelligence for Superior Business Performance | Business Wire
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Nielsen and McKinsey form Joint Venture to Help Companies Use Social Media Intelligence for Superior Business Performance | Business Wire
NEW YORK--(BUSINESS WIRE)--The Nielsen Company (Nielsen) and McKinsey & Company (McKinsey) today announced a global joint venture, NM Incite, created to help leading companies harness the power of social media intelligence to drive superior business performance. NM Incite gives companies the capabilities to better understand, value and take advantage of the rich insights made possible by social media. NM Incite builds upon the industry-leading social media and online brand metrics, consumer
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Nielsen-McKinsey #SoMe JV http://bit.ly/bgsHLl |Beginning of the end or end of the beginning? #hcsm (@healthythinker)
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