Lipitor.com gets Bad Ad slap for cross-promotion sans risk info - Medical Marketing and Media

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Lipitor.com gets Bad Ad slap for cross-promotion sans risk info - Medical Marketing and Media

Pfizer's Lipitor website touted the efficacy of Caduet, Chantix and Norvasc but failed to balance those claims with risk info for the drugs, according to an untitled letter from FDA's Division of Drug Marketing, Advertising and Communication (DDMAC).

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Tags: Cholesterol Medication, High Blood Pressure Medication, Medical Marketing, Lipitor, Caduet, Chantix, Pfizer, Medical