Google Sidewiki entry about Add-on Depression Treatment| Bipolar Mania and Schizophrenia | ABILIFY® (aripiprazole)
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Google Sidewiki entry about Add-on Depression Treatment| Bipolar Mania and Schizophrenia | ABILIFY® (aripiprazole)
Abilify was the #1 DTC advertiser in Q1 2009, spending $61.9 million that quarter vs. $24.5 million in Q1 2008. Why the big increase? Was it to offset the bad press reported in the following Pharma Marketing Blog posts? Andy Behrman, Now an Anti-BMS Spokesperson, Says "Ask Your Doctor If Abilify is Wrong for You" See: http://bit.ly/JgBRO Behrman Wasn't the Firs
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Tags: Depression, Schizophrenia, Schizophrenia Medication, Antipsychotic Medication, Psychotic Disorder, Pharma, Abilify, Doctor
Most Recently Shared on October 5, 2009 at 12:54 pm By:
Just wrote a Sidewiki entry on Abilify.com http://bit.ly/10tuf0 Why the big increase in DTC spending Q1 2009 v Q1 2008? I think I know ...
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