Recommended Pages at decisionanalyst.com
Applying Advanced Analytics to B-to-B Branding Research by John Colias, Ph.D
decisionanalyst.com — “B-to-B branding research can be a far more effective strategic tool for understanding a company's brand and factors that make up its brand equity. Advanced factor analysis, regression and simulation tools enable B-to-B marketing researchers to quantify brand equity and predict, virtually in real-time, the impact of specific actions on the company's brand and on competitive brands.” View full resource at decisionanalyst.com
Most Recently Shared on March 29, 2011 at 3:14 pm By:
Don Carli - dcarli Green Advocate
Applying Advanced Analytics to B-to-B Branding Research http://bit.ly/gUqcQ4
