Clarian hospital system to adopt IU name | Indianapolis Business Journal | IBJ.com

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Clarian hospital system to adopt IU name | Indianapolis Business Journal | IBJ.com

Clarian Health will change its name to Indiana University Health early next year, the Indianapolis-based hospital system announced Wednesday morning. Clarian, which will leave intact the names of its oldest hospitals, is betting the IU name carries more punch around Indiana than its own corporate brand. It also hopes to use the IU name to create a national brand, after the model of the Cleveland Clinic or the University of Pittsburgh Medical Center. The Clarian name has existed for 14 years as t

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Tags: Hospital, Hospitals, Cleveland Clinic, University of Pittsburgh Medical Center