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Policy Effective Date: November 2, 2011

An Open Letter from OrganizedWisdom Health: Our Privacy Principles

At OrganizedWisdom, we believe that privacy is more than just a policy -- it is one of the pillars on which we are building our company. Privacy is the confidentiality you expect when sharing important personal information. Especially, information as critical and sensitive as health information. It includes:

   * Choice about how your information is used,
   * Control over your information,
   * Freedom from unwanted communications, and
   * Trust that your information will not be shared or sold.


We are committed to giving you the opportunity to make informed choices so that you can feel completely comfortable participating in our community and recommending the valuable health content found on OrganizedWisdom. But first, we understand that a core set of privacy principles is fundamental to building trust.

We firmly believe in:

  • Choice. Empowering you with the information and options to exercise control over your personal information. Provided you follow our http://organizedwisdom.com/OrganizedWisdom:Terms_of_Service Terms and Conditions], you decide what you share and what you don’t. And you can update, remove, or change this information anytime.
  • Privacy Protection. Maintaining physical, technical, and administrative safeguards to safeguard your information.
  • Integrity. Nurturing and maintaining a community that emphasizes high ethical standards and respect for users.
  • Spam is Evil: OrganizedWisdom hates spam too and does not send spam, maintain spam mailing lists, or support the activities of spammers. In fact, one of our missions is to help eradicate Index Spam by filtering out these types of sites linked to from our website.

This is only a summary so please read our Privacy Policy below for detailed information. We welcome your comments to The OrganizedWisdom Blog, or contact us anytime at privacy@organizedwisdom.com.

Sincerely,

Unity Stoakes President OrganizedWisdom privacy@organizedwisdom.com

PRIVACY POLICY (FULL)

OrganizedWisdom.com, Inc 2000 Broadway, 18C New York, NY 10023 Email: privacy@organizedwisdom.com

This document sets forth the privacy policy (the "Privacy Policy") of OrganizedWisdom.com, Inc., a New York corporation ("OrganizedWisdom"). The Privacy Policy forms part of the Terms of Service. Any capitalized terms used and not defined in the Privacy Policy are defined in the Terms of Service.

We respect your privacy rights. Any information you share will only be used or shared in ways for which you have specifically consented. Unless we have your prior consent, OrganizedWisdom will not sell, rent, loan, trade, disclose, transfer or lease your personal information to any third party except as indicated in the sections below. We will use great care in safeguarding the privacy and security of your information. And we require others we do business with to follow the same standards.

This policy explains our information practices and the choices you can make about the way OrganizedWisdom collects, uses and stores your information, including any Personally Identifiable Health Information you decide to share.

If you have objections to the Privacy Policy, you should not access or use the Site nor should you sign up for the Services offered by OrganizedWisdom.

To assist you with reading through our Privacy Policy, we have provided answers to questions that you may find most important:

  1. What Information does OrganizedWisdom Collect?
  2. Do we use COOKIES, WEB BEACONS, or THIRD PARTY ADVERTISERS?
  3. Does OrganizedWisdom SHARE my personal information?
  4. Do I have CHOICES regarding how my information is used?
  5. Can I ACCESS/UPDATE my information?
  6. How does OrganizedWisdom SECURE my personal information?
  7. How long will my information be STORED?
  8. Whom can I CONTACT if I have questions or concerns?
  9. Will this Privacy Policy CHANGE?
 10. Important Notice About Personal Health Information (PHI)
 11. Glossary

WHAT INFORMATION DOES ORGANIZEDWISDOM COLLECT?

We collect Personally Identifiable Information that you provide to us when you register as a member of OrganizedWisdom, subscribe to Digital Office Suite and Services, or update your Digital Office Profile or Health Library. We may use the Personally Identifiable Information that you provide to respond to your questions, provide you the specific services you select, send you emails about website maintenance and updates, and inform you of significant changes to this Privacy Policy.

A. Registration or Subscription Sign Up

OrganizedWisdom health update registration is free and is not required to use the site. OrganizedWisdom Subscription sign up and services are reserved for OrganizedWisdom members who have registered with us; for example, Digital Office Profile pages, Health Libraries, RSS feeds, special offers, and promotions.

In order to use some of OrganizedWisdom's features, tools and services, we ask you to register to become a member or subscriber. During this member or subscriber registration process, we will ask you for personally identifiable information such as your name, email address, member name, credit card information, and password. In addition, you may choose to enhance your Digital Office Profile and provide OrganizedWisdom with additional information.

The personally identifiable information you provide during membership or subscriber registration will not be given to anyone without your consent except in the limited circumstances described in the section of this Privacy Policy entitled "Does OrganizedWisdom Share My Personal Information?".

B. Newsletters, RSS & Emails to You

At registration and at various times as you use OrganizedWisdom, you will be given the option of receiving recurring informational/promotional newsletters via email from OrganizedWisdom and/or directly from third parties. These emails will not contain Personal Health Information (please review our special section on Personal Health Information in this policy). At the time you sign up for our email newsletters or any time thereafter, you can choose to Opt-In to receiving RSS Content Feeds, health update emails, and additional promotional emails from OrganizedWisdom.

In order to subscribe to such newsletters or health updates via email, we need your contact information, such as name and email address. You can unsubscribe from the newsletters or health updates by simply clicking on the "unsubscribe" link at the bottom of any email newsletter. An email to our automated unsubscribe service will be created on your computer. Click the "send" button. You will then be unsubscribed from that newsletter within two to three business days. You may also unsubscribe or change any of your email preferences by clicking on the applicable links in your email newsletter or by changing your preferences on your OrganizedWisdom Digital Office.

When you use OrganizedWisdom's "Email a Friend", OrganizedWisdom emails the content you designate to your friend's email address and identifies your email address as the sender. OrganizedWisdom only uses the friend's email address to send your friend the particular email you requested and does not save this information.

In some cases, when you click on a link or an advertisement in an email or newsletter that you have subscribed to from OrganizedWisdom, your browser may be momentarily directed to the website of a third party which, acting on behalf of OrganizedWisdom, notes or "counts" your response in the aggregate to the email or newsletter before redirecting your browser to your selected destination; this redirection process will not be apparent to you. Your email will not be provided to this third party unless you specifically opt-in to do so.

C. Emails You Send to OrganizedWisdom

This Privacy Policy does not apply to content, business information, ideas, concepts or inventions that you send to OrganizedWisdom by email. If you want to keep content or business information, ideas, concepts or inventions private or proprietary, do not send them in an email to OrganizedWisdom. We try to answer every email within 72 business hours, but are not always able to do so.

D. Digital Office Public Pages and Public Forums

Any information shared (including Personally Identifiable and Personal Health Information) that you reveal in a Digital Office Profile, Health Library, Blog posting, or anywhere else on the OrganizedWisdom site is by design open to the public and is not a private, secure service. You will have the option to post information using an Alias or your Real Name. You will have the option to share a personal photo, or a random image, or no image at all.

You should think carefully before disclosing any Personally Identifiable or Personal Health Information in any public forum. What you have written may be seen, disclosed to, or collected by third parties and may be used by others in ways we are unable to control or predict, including to contact you for unauthorized purposes. You are not required to associate any Personally Identifiable Health information with any Personally Identifiable Information.

E. Interactive Tools on OrganizedWisdom

After you have registered as a member or subscriber of OrganizedWisdom, you may choose to use certain OrganizedWisdom content, tools and services that may ask you to voluntarily provide other types of information about yourself including Personal Health Information. Some of the tools (such as certain quizzes or symptom checkers) do not retain your Personal Health Information, while others (such as Digital Office Profiles) store your Personal Health Information in accordance with the authorization you provide at the time you use the tool. You have the option to edit, change or remove from public view this information at any time.

F. Children

We are committed to protecting the privacy of children. Neither OrganizedWisdom nor any of its services are designed or intended to attract children under the age of 13. We do not collect Personally Identifiable Information from any person we actually know is under the age of 13. A parent or guardian, however, may use OrganizedWisdom to sign up for health updates, RSS feeds, newsletter, or other services for a minor. The parent or guardian is solely responsible for providing supervision of the minor's use of OrganizedWisdom. The parent or guardian assumes full responsibility for ensuring that the registration information is kept secure and that the information submitted is accurate. The parent or guardian also assumes full responsibility for the interpretation and use of any information or suggestions provided through OrganizedWisdom for the minor.

G. Market Research

From time to time OrganizedWisdom will conduct online research surveys in order to gather feedback about our site, our sponsors and opinions on important healthcare issues, through email invitations, pop-up surveys, and online focus groups.

When participating in a survey, we may ask you to submit Personally Identifiable Information which may be used for research purposes in aggregate, and is not used for sales solicitations. When a survey is sponsored by a third party, Aggregate Information of the survey results is reported to the sponsor. Personally Identifiable Information collected through market research will be used only by OrganizedWisdom and its service providers and contractors and will not be given or sold to a third party without your consent or as otherwise permitted by this Privacy Policy. For market research surveys we will not knowingly accept survey responses from or conduct interviews with any person under the age of 18. Some surveys may provide remuneration to participants such as a small cash fee for your time or an entry into a sweepstakes for a larger prize. Each survey will disclose whether or not it is a paid survey.

In addition to collecting survey responses from our members, Cookies may be used to authenticate respondents or to help you pick up where you left off in a survey. If you have Cookies disabled, you may not be able to participate in some studies. Cookies may be used to connect survey data with OrganizedWisdom site usage characteristics. You will be notified before taking the survey when we would like to use Cookies in this way and your consent will be requested for these Cookies.

DO WE USE COOKIES, WEB BEACONS OR THIRD PARTY ADVERTISERS?

We do not use cookies or web beacons to collect personally identifiable information. We use them to collect Aggregate Information to help us improve the usability and usefulness of our Site.

Cookies

A "cookie" is a small data file that a website may send to your browser and that your browser may then store on your system. We collect Non-Personal Information about your use of our website and your use of the websites of selected sponsors and advertisers through the use of Cookies. Every computer that accesses an OrganizedWisdom website is assigned a different Cookie by OrganizedWisdom. The information collected by Cookies (i) helps us dynamically generate advertising and content on Web pages or in newsletters, (ii) allows us to statistically monitor in the aggregate how many people are using our website and selected sponsors' and advertisers' sites, (iii) how many people in the aggregate open our emails, and (iv) for what purposes these actions are being taken. We may use Cookie information to target certain advertisements to your browser or to determine the popularity of certain content or advertisements. Cookies are also used to facilitate a user's login, as navigation aides and as session timers.

Most browser software can be set to reject all Cookies. Most browsers offer instructions on how to reset the browser to reject Cookies in the "Help" section of the toolbar. If you reject our Cookies, certain of the functions and conveniences of our website may not work properly but you do not have to accept our Cookies in order to productively use our site. We do not link Non-Personal Information from Cookies to Personally Identifiable Information without your permission and do not use Cookies to collect or store Personal Health Information about you.

Web Beacons

We also may use Web Beacons to collect Non-Personal Information about your use of our website and the websites of selected sponsors and advertisers, and your use of special promotions or newsletters. The information collected by Web Beacons (i) allows us to statistically monitor in the aggregate how many people are using our website and selected sponsors' and advertisers' sites, (ii) how many people in the aggregate open our emails, and (iii) for what purposes these actions are being taken. Our Web Beacons are not used to track your activity outside of our websites or those of our sponsors'. We do not link Non-Personal Information from Web Beacons to Personally Identifiable Information without your permission and do not use Web Beacons to collect or store Personal Health Information about you.

DOES ORGANIZEDWISDOM SHARE MY PERSONAL INFORMATION?

OrganizedWisdom does NOT sell, rent, loan, trade, transfer, disclose or lease personal information such as account information or email lists to any third party except when necessary as described below. We treat all information you provide as confidential. Only you decide what information you want to share or publish.

Sponsors or advertisers on OrganizedWisdom may use their own Cookies, Web Beacons or other online tracking technologies in the advertisements served on OrganizedWisdom, via RSS and in emails, special promotions or newsletters we send you. Some advertisers use companies other than OrganizedWisdom to serve their ads and to monitor users' responses to ads, and these companies ("Ad Servers") may also collect Non-Personal Information through the use of Cookies or Web Beacons on our website. In certain situations, information collection may be facilitated by momentarily directing your browser to the website of an Ad Server or other third party acting on behalf of the sponsor, partner, or advertiser before redirecting your browser to its selected destination (e.g., back to OrganizedWisdom to show the ad, or to the advertiser's website); this redirection process will not be apparent to you.

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, [click here http://www.networkadvertising.org/].

We do not control these third parties' use of cookies or Web Beacons, or how they manage the non-personal information they gather through them. However, we do require sponsors, advertisers and Ad Servers who collect cookie or web beacon information through our website to agree that they will not collect any Personally Identifiable Information from our site without your consent. They have promised us they will not link any non-personal cookie or web beacon information collected by them on our site to Personally Identifiable Information they or others collect in other ways or from other sites except as may be described in connection with a particular program. For example, in connection with "Sponsored Links" furnished by Google, non-personal information sent by your browser to Google when you click on a sponsored link or submit a query may be used by Google as described in its privacy policy. In addition, OrganizedWisdom's Advertising Policy is posted on our website and will provide additional detail about our relationship with advertisers and the companies that serve ads. You should review the privacy policy of other sites you visit or link to from our site to understand how these other sites use cookies and how they use the information they collect through the use of cookies or web beacons on their own sites. Certain Ad Servers allow you to prevent them from collecting data through the use of cookies. In order to do so, you must opt-out of such data collection with each individual site. Currently, you can Opt-out of Cookies for several Ad Servers by visiting the Network Advertising Initiative gateway Opt-out site.

OrganizedWisdom reserves the right to allow access to its systems to third parties providing necessary technical services when such access is required in order to provide those services and to provide your personally identifiable information to third parties who provide services on behalf of OrganizedWisdom, provided that such third parties are bound by OrganizedWisdom’s Privacy Policy.

From time to time, we may be required to provide personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. Unless prevented by law, we will notify you prior to the release of such information. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. We may release certain personal information when we believe that such release is reasonably necessary to protect the rights, property, and safety of others and ourselves.

Finally, in the event OrganizedWisdom is required to transfer personally identifiable information to a third party in the event of a sale, merger, assignment, joint venture or other transfer or disposition of a portion or all of the assets or stock of OrganizedWisdom or its affiliated entities (including, without limitation, in connection with any bankruptcy or similar proceedings).

DO I HAVE CHOICES REGARDING HOW MY INFORMATION IS USED?

You remain in control of your information. OrganizedWisdom will only use or share the Personal Information (including Personal Health Information) we collect in ways you consent to except as outlined in our "Does OrganizedWisdom Share My Personal Information" section. You decide whether to publish, edit or remove your personal information from OrganizedWisdom. You have control over your health update subscriptions and Digital Office Profile account information. Additionally, at any time you may choose to update, change or remove from public view the personal information OrganizedWisdom stores about you (see below).

You are NOT required to share any Personal Health Information (PHI) on OrganizedWisdom, or associate any PHI with any of your Personally Identifiable Information (PII). Any information shared (including PII and PHI) that you reveal anywhere on OrganizedWisdom (including in a Digital Office Profile, Health Library, Blog posting, or in any other place on the OrganizedWisdom site) is by design open to the public and is not a private, secure service. You are responsible for the information you decide to share or link to your PII, including any PHI you may decide to share.

You should think carefully before disclosing any Personally Identifiable or Personal Health Information in any public forum. What you have written may be seen, disclosed to or collected by third parties and may be used by others in ways we are unable to control or predict, including to contact you for unauthorized purposes.

CAN I ACCESS/UPDATE MY INFORMATION?

OrganizedWisdom wants your information and preferences to be accurate and complete. You may access, update, or remove your personal information or preferences at any time by logging into your OrganizedWisdom Account.

A. Updating Your Personally Identifiable Information

OrganizedWisdom tools that collect and store self-reported data allow you to correct, update or review information you have submitted by going back to the specific tool, logging-in and making the desired changes. OrganizedWisdom will update this information on the live public site immediately, but may store user submitted data (PII and/or PHI) in an active database for a period of six (6) months because we maintain backups. After six (6) months, user submitted data, including PII and/or PHI will be held in an active database or on an inactive back-up medium for a period of not less than six (6) years. The information stored in our backup databases is not available for public view.

B. Removing your Personal Information

If you have a complaint or problem, please use our Contact Us form. Our customer service department will forward your complaint to the appropriate internal manager for a response or resolution. We try to answer every email within 72 business hours, but may not always able to do so. If you want to (1) delete your Personally Identifiable Information from our systems, (2) update the Personally Identifiable Information that you have provided to us, or (3) change your preferences with respect to marketing contacts or other activities, you can email us at privacy@organizedwisdom.com.

If you do not receive adequate resolution of a privacy related problem, you may write to OrganizedWisdom's Privacy Manager at:

OrganizedWisdom.com, Inc. Attn: Office of Privacy 2000 Broadway, 18C New York, NY 10023

C. Updating Your Personal Health Information

Self-Reported Information - Please login to your OrganizedWisdom account, access your "Settings" link, and the functions will show you how to correct, update or review your information. You are responsible for updating or removing any Personal Health Information. When you save your changes, your personal health identifiers stored in active databases and other readily searchable media will be removed so that you cannot be identified or associated with any Personal Health Information you previously provided.

D. Limitations on Removing or Changing Information

At any time, you may update your Personally Identifiable or Personal Health Information from our active databases and where feasible from our back-up media. You should be aware that OrganizedWisdom will update this information on the live public site immediately, but may store user submitted data (PII and/or PHI) in an active database for a period of six (6) months because we maintain backups. After six (6) months, user submitted data, including PII and/or PHI will be held in an active database or on an inactive back-up medium for a period of not less than six (6) years.

HOW DOES ORGANIZEDWISDOM SECURE MY PERSONAL INFORMATION?

OrganizedWisdom uses up to date security technologies to safeguard personal identifiable information that is stored on our network. Listed below are some of the security procedures that OrganizedWisdom uses to protect your privacy: administrative, physical , technical.

Technical:

  • Requires secure login in order for users to access their Personally Identifiable Information
  • Uses firewalls to protect information held in our servers.
  • Utilizes Secure Socket Layer (SSL) encryption in transmitting Personally Identifiable Information to our servers. In order to take advantage of encryption technology, you must have an Internet browser which supports 128-bit encryption.

Physical:

  • Closely monitors the limited number of OrganizedWisdom employees who have potential access to your Personally Identifiable Information.
  • Backs-up our systems to protect the integrity of your Personally Identifiable and Personal Health Information.

Administrative:

  • Requires all employees, partners, and vendors to review our Terms of Service and Privacy Policy.
  • Requires all OrganizedWisdom employees to abide by our Privacy Policy and to be subject to disciplinary action if they violate it.

Despite OrganizedWisdom’d efforts to protect your Personally Identifiable Information and Personal Health Information, there is always some risk that an unauthorized third party may find a way around our security systems or that transmissions of your information over the Internet may be intercepted.

HOW LONG WILL MY INFORMATION BE STORED?

OrganizedWisdom will store your information until you decide to edit or change the status of Your Account Profile. You may update, change or remove your account at anytime in Your Digital Office Profile. If you remove your account, your information, profile and account data will be removed from public view and you will no longer have access to your account. OrganizedWisdom will update this information on the live public site immediately, but may store user submitted data (PII and/or PHI) in an active database for a period of six (6) months because we maintain backups. After six (6) months, user submitted data, including PII and/or PHI will be held in an active database or on an inactive back-up medium for a period of not less than six (6) years.

WHOM CAN I CONTACT IF I HAVE QUESTIONS OR CONCERNS?

Please contact our Privacy Team to report any known or suspected privacy or security breaches or to submit privacy-related questions or complaints. After receiving your inquiry, we are usually able to respond within five business days. You may contact us in the following ways:

  1. Postal Mail:
     OrganizedWisdom Privacy Officer
     2000 Broadway, 18C
     New York, NY 10023
  2. Email: privacy@organizedwisdom.com


WILL THIS PRIVACY POLICY CHANGE?

If there are changes or additions to this Privacy Policy, we will post those changes on the OrganizedWisdom site so that you will always know what information we collect online or offline, how we use it and what choices you have.

Personally Identifiable Information – Our site will inform you of a material change to the Privacy Policy, which means a change that expands the permissible uses or disclosures of Personally Identifiable Information allowed by the prior version of the Privacy Policy. Your continued use of the OrganizedWisdom Web site will indicate acceptance of the changes. You may of course choose to Opt-out of continuing to use the OrganizedWisdom Web site. Please exit the site immediately if you do not agree to the terms of this Privacy Policy or any revised policy.

Personal Health Information - We will inform you if a material change in the Privacy Policy is made that involves the use of your Personal Health Information, and your express Opt-in authorization will be requested. If you choose to not accept the new privacy policy, then the current privacy policy conditions will remain in effect, so long as OrganizedWisdom continues to make the functionality available.

Non-Significant Changes – OrganizedWisdom may make non-significant changes to the Privacy Policy that do no affect Personally Identifiable Information or Personal Health Information. For these instances, OrganizedWisdom may not notify the user of such non-significant changes, however, the most current version of the OrganizedWisdom Privacy Policy will always be posted on the Site.

IMPORTANT NOTICE ABOUT PERSONAL HEALTH INFORMATION (PHI)

You are NOT required to share any Personal Health Information (PHI) on OrganizedWisdom, or associate any PHI with any of your Personally Identifiable Information (PII). Any information shared (including PII and PHI) that you reveal anywhere on OrganizedWisdom (including in a Digital Office Profile, Health Library, Blog posting, or any other place on the OrganizedWisdom site) is by design open to the public and is not a private, secure service. You will have the option to post information using an Alias or your Real Name. You are responsible for the information you decide to share or link to your PII, including any PHI you may decide to share.

You should think carefully before disclosing any Personally Identifiable or Personal Health Information in any public forum. What you have written may be seen, disclosed to or collected by third parties and may be used by others in ways we are unable to control or predict, including to contact you for unauthorized purposes.


IMPORTANT NOTICE ABOUT PERSONAL HEALTH INFORMATION (PHI)

Aggregate Information or Data: As a website gathers individual pieces of Non-Personal Information (see definition below) from its users, it may combine similar data from many or all the users of the website into one big "batch". For example, the site may add up the total number of people in Peoria, Illinois, (but not their names) who are seeking information about weight loss and compare that to the number of people in Petaluma, California seeking the same information.

This sort of statistical information is called aggregate data because it reflects the habits and characteristics of a large group of anonymous people. Web sites may use aggregate data or share it with their business partners so that the information and services they provide best meet the needs of the users. Aggregate data also helps advertisers and sponsors on the Web know how effectively they are reaching and meeting the needs of their target audience.

Browser: Short for web browser, a browser is software application used to locate and display web (Internet) pages. Popular browsers include AOL, Microsoft Internet Explorer, Netscape Navigator, Firefox and Safari. In addition, most modern browsers can present multimedia information, including sound and video, though they require plug-ins for some formats.

Cache (also called cache memory): Once your Web browser accesses a web page, it references that page and the graphics on it within your computer's "cache" (or more simply, your computer takes a "snapshot" of every page you visit and stores it in the "cache".) The next time you visit that same page, your download time will be quicker as the images and much of the page is already available on your computer for your browser to reference instantly instead of waiting for the page and images to download again.

Channel Partner Web site: A third party Web site to whom OrganizedWisdom provides content and services for that website's health channel.

Click Stream Information: A record of all the pages you have visited during your visit to a particular Web site or the services you accessed from the site or from an email. Click Stream Information is associated with your browser and not with you personally. It records the archives of your browser.

Cookie: A small data file that is stored on the hard drive of the computer you use to view a Web site. Cookies are placed by that site or by a third party with a presence on the site, such as an advertiser using a Web Beacon (see definition below) and are accessible only by the party or site that placed the Cookie (i.e. a Cookie placed on your computer by OrganizedWisdom isn't accessed by any other site you visit but a Cookie placed on your computer by an advertiser may be accessed by any site on which that same advertiser has a presence). Cookies can contain pieces of Personally Identifiable Information (PII). OrganizedWisdom encrypts any PII it stores in its Cookies. These Cookies often are used to make the site easier to use. For example, if you check a box to ask that we store your login on your computer so that you don't have to enter it each time you visit the site, it's stored in a Cookie on your computer.

Encryption: The translation of data into a secret code. Encryption is the most effective way to achieve data security. To read an encrypted file, you must have access to a secret key or password that enables you to decrypt it. This is typically done by secure computer systems.

Firewall: A system designed to prevent unauthorized access to or from a public or private network. Firewalls can be implemented in both hardware and software, or a combination of both. Firewalls are frequently used to prevent unauthorized Internet users from accessing private portions of public networks. All messages entering or leaving the network pass through the firewall, which examines each message and blocks those that do not meet the specified security criteria.

Non-Personal Information: Information that cannot be used to identify a particular individual. For example, aggregate data not linked with other Personally Identifiable Information.

Opt-In: Means you are actively indicating your preference to participate in a program, email, feature, tool, or enhancement on a Web site. Typically, if you "Opt-in" you must provide certain information, usually Personally Identifiable Information, to the website or otherwise actively indicate your choice or preference to participate in the website program. For example, if you wish to receive OrganizedWisdom newsletters, you must choose the type of newsletter by checking a box next to a statement such as: "Yes, I'd like to receive a free newsletter subscription from OrganizedWisdom."

Opt-Out: Means that if you do not take some action you are indicating your preference to participate in a program, email, feature, tool or enhancement on a Web site. Typically, if you "Opt-out" you must uncheck a box next to a stated preference or otherwise take some indicate action to indicate your preference not to participate in a program. For example, if you do not wish to receive promotional emails from OrganizedWisdom or its sponsors, you must uncheck the box in your email preference center that states: "Please send me special offers and communications from OrganizedWisdom and/or its partners that would interest me."

Password: A secret series of characters, typically alphanumeric (meaning it consists of both letters and numbers) that enables a user to access a file, computer, or program. The user must enter his or her password before the computer or system will respond to commands. The password helps ensure that unauthorized users do not access the system. In addition, data files and programs may require a password.

Ideally, the password should be something that nobody could gu ess. In practice, many people choose a password that is easy to remember, such as their name or their initials. This is one reason it is relatively easy to break into many computer systems.

Personal Health Information (PHI): When your Personally Identifiable Information (PII) is combined with known health characteristics. For example, if you indicated that you have a certain disease or condition, when that information is combined with your PII, it becomes Personal Health Information.

Personally Identifiable Information (PII) (also called Personal Information): Information that can be traced back to an individual (contrast with Non-Personal Information and Aggregate Information). Examples of PII include your name, home address, telephone number, email address, and Social Security number.

If other pieces of information are linked to PII, they also become PII. For example, if you use a nickname to chat online and give out your real name while chatting, your nickname becomes PII when linked with other PII.

Server: A computer that provides services to other computers. A "web server" stores web site files and "serves" them to people who request them.

SSL (Secure Sockets Layer): A security protocol developed by Netscape for transmitting private information via the Internet. SSL works by using a private key to encrypt data that's transferred over the SSL connection. Both Microsoft Internet Explorer and Netscape Navigator support SSL, and many Web sites use the protocol to obtain confidential user information, such as credit card numbers. By convention, URLs that utilize an SSL connection start with https: instead of http.

Username: A name used to gain access to a computer system or program. Usernames, and often passwords, are required in shared systems, such as the Internet. In most such systems, users can choose their own usernames and passwords.

Usernames are also required to access your account features to share, save, and save content to Health Libraries OrganizedWisdom.

Virus: A program or piece of code that is loaded onto your computer without your knowledge and runs against your wishes. Viruses can also "replicate" themselves by copying their code to other computers. All computer viruses are manmade. A simple virus that can make a copy of itself over and over again is relatively easy to produce. Even such a simple virus is dangerous because it will quickly use all available memory and bring the system to a halt. An even more dangerous type of virus is one capable of transmitting itself across networks and bypassing security systems. There are numerous virus protection programs available.

Web Beacons (also often referenced as "clear GIFs", "web bugs", "1-by-1 GIFs", "Single-Pixal GIFs", "1 x 1 Pixals", or "clear Pixals"): Tiny graphic image files, imbedded in a web page in GIF, jpeg or HTML format, that provide a presence on the web page and send back to its home server (which can belong to the host site, a network advertiser or some other third party) information from the Users' browser, such as the IP address, the URL of the page on which the beacon is located, the type browser that is accessing the site and the ID number of any Cookies on the Users' computer previously placed by that server. Web Beacons can also be used to place a Cookie on the Users' browser.


Last Updated: November 2, 2011