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Contents

Media and Press Features

Sept 9, 2012 Huffington Post Steven Krein, CEO Of OrganizedWisdom, Dishes On Unplugging And Recharging At HuffPost's Oasis

May 9, 2012 The Atlantic: How to Use the Internet Wisely, for Your Health and Your Country's

April 13, 2012 WorldWideLearn: 50 Health Care Startups to Know

March 27, 2012 TechCrunch: Startup Health Launches First Class Of Healthcare Transformers [TCTV]

March 21, 2012 TechCrunch: StartUp Health CoFounders Want to Transform the Medical Industry

February 15, 2012 MedCity News: StartUp Health to Launch Inaugural Class Next Month, Gets AT&T Backing

January 29, 2012 Crain's New York Business: Wellness startups need dose of patience

January 9, 2012 European Medical Device Technology: Why Device Makers Must Learn to Like Social Media

December 27, 2011 MedCity News: How are physicians, patients using healthcare social media

December 13, 2011 Silicon Republic: Visionary Tech Investor Has Her Eye on Online Health

December 13, 2011 Business Insider: Famed Investor Esther Dyson Knows How To Make Big Bucks About What's Coming Next. So What's Next?

December 7, 2011 MedCity: 10 Startups from mHealth 2011: OrganizedWisdom

October 16, 2011 Crain's New York Business: Reinvented By Technology: Health Care

September 30, 2011 Forbes: In An Increasingly Crowded Landscape, Few Health Sites Will Survive

July 13, 2011 Data Development: StartUpHealth is recruiting the first class of health entrepreneurs

June 29, 2011 Healthcare IT News: OrganizedWisdom Looks to Create a Trusted Online Library for Docs, Patients

June 24, 2011 Entrepreneurship: Help for Healthcare Entrepreneurs Coming Via StartUp Health

June 13, 2011 InformationWeek Healthcare: The Challenge: Exploit Health Data, Create Innovative Apps

June 9, 2011 Marketwire: U.S. CTO Aneesh Chopra, U.S. Department of Health and Human Services and OrganizedWisdom Announce StartUp Health

June 9, 2011 Forbes: AOL-Time Warner Merger Architects Teaming Up To Spur Health 2.0 Startups

Press Releases

June 9, 2011 Marketwire: U.S. CTO Aneesh Chopra, U.S. Department of Health and Human Services and OrganizedWisdom Announce StartUp Health Program Aims to Close the Health Gap by Inspiring, Educating, and Providing Resources for Health and Wellness Entrepreneurs to Build Long-Term Sustainable Businesses.

April 8, 2011 Marketwire: OrganizedWisdom Director and Former Time Warner CEO Jerry Levin Keynotes 2011 DTC National Conference Levin Addressed the Health Gap During a One-on-One Conversation With OrganizedWisdom Co-Founder and CEO Steven Krein.

April 5, 2011 Marketwire: Gerald M. Levin Named to OrganizedWisdom Board of Directors Former Chairman and CEO of Time Warner Joins Team of Digital Media and Technology Innovators to Close the 'Health Gap.'

Feb 17, 2011 Marketwire: OrganizedWisdom Partners With Xtify to Offer Mobile Health Notifications and Close the Online Health Gap OrganizedWisdom formed partnership with Xtify, Inc., a leading provider of smart notification technology for mobile applications, to build a series of mobile health applications.

Feb 4, 2011 Marketwire: Reader's Digest Partners With OrganizedWisdom to Close the "Online Health Gap" - Reader's Digest and OrganizedWisdom Partnership Offers Solution to Medical Information Overload by Connecting Doctors, Health Experts and Consumers Online.

Feb 4, 2011 CBS MoneyWatch.com: Reader's Digest Partners With OrganizedWisdom to Close the "Online Health Gap" (credit Marketwire)

Media

May 9, 2012 The Atlantic: How to Use the Internet Wisely, for Your Health and Your Country's by Howard Rheingold. "Crap-detection skills and the lack of them are a life-and-death matter for more people every day." OrganizedWisdom is listed as a trustworthy site for health and medical information.

April 13, 2012 WorldWideLearn: 50 Health Care Startups to Know by Heather Bieber. OrganizedWisdom was featured as one of 50 great startup companies focused on health care.

March 27, 2012 TechCrunch: Startup Health Launches First Class Of Healthcare Transformers [TCTV] by Jordon Crook. Co-founders Unity Stoakes and Steven Krein as well as the academy participants are interviewed on the new startup Academy, StartUp Health.

March 21, 2012 TechCrunch: StartUp Health CoFounders Want to Transform the Medical Industry by Jordan Crook. CoFounders Steve Krein and Unity Stoakes are interviewed on the focus of StartUp Health to bring the health care and wellness industry into the future.

February 15, 2012 MedCity News: StartUp Health to Launch Inaugural Class Next Month, Gets AT&T Backing by Stephanie Baum. Five companies selected to take part in StartUp Health's inaugural classes will receive backing from AT&T.

January 29, 2012 Crain's New York Business: Wellness startups need dose of patience by Anne Field. Developers of health-related apps are finding that, despite all the activity, quick payoffs are elusive. “There's a real hotbed of activity going on at the moment,” said Unity Stoakes, chief executive of OrganizedWisdom and co-founder of Startup Health.

January 9, 2012 European Medical Device Technology: Why Device Makers Must Learn to Like Social Media Often dismissed as a marketing tool, social media can play a profound role in patient-centered product development.] by Amy Munice. Often dismissed as a marketing tool, social media can play a profound role in patient-centered product development. Julie Bohlen, VP of Professional Services for OrganizedWisdom encourages device manufacturers to engage in social media.

December 27, 2011 MedCity News: How are physicians, patients using healthcare social media by Stephanie Baum. OrganizedWisdom has been working with Thomas Jefferson University Hospital in Philadelphia, Pennsylvania in a pilot program to improve patient-physician interaction.

December 13, 2011 Silicon Republic: Visionary Tech Investor Has Her Eye on Online Health by Carmel Doyle. OrganizedWisdom is listed among the online health companies to which Esther Dyson has been an angel investor in this article about Dyson from Silicon Republic.

December 13, 2011 Business Insider: Famed Investor Esther Dyson Knows How to Make Big Bucks About What's Coming Next. So What's Next? by Boonsri Dickinson. OrganizedWisdom is mentioned in this interview between Business Insider and investor Esther Dyson.

November 16, 2011 Crain's New York Business: Tech Takes on Sickly Health Care System by Judith Messina. OrganizedWisdom and StartUp Health are mentioned in this piece describing how technological entrepreneurs are taking on the challenging world of health care.

October 16, 2011 Crain's New York Business: Reinvented By Technology: Health Care by Judith Messina. OrganizedWisdom is mentioned in this piece explaining how technology is working to improve health care.

September 30, 2011 Forbes: In An Increasingly Crowded Landscape, Few Health Sites Will Survive by Zina Moukheiber. OrganizedWisdom is listed as one of several health sites providing information to consumers.

July 13, 2011 Data Development: StartUpHealth is recruiting the first class of health entrepreneurs By speyer. StartUpHealth wants to be "a 'change agent', encourage entrepreneurs, and develop a formula for success in reforming the health sector."

July 13, 2011 Crain's New York Business: When a virtual office needs physical space By Anne Field. Unity Stoakes discusses the three office spaces used for OrganizedWisdom's virtual employees.

June 29, 2011 Healthcare IT News: OrganizedWisdom Looks to Create a Trusted Online Library for Docs, Patients by Eric Wicklund. "Doctors don’t have the time to surf right now – they need to be able to leverage what they’re already doing. And in the next few years, you’re going to see more and more doctors looking to do this. We want to make it easier for them," said Unity Stoakes, OrganizedWisdom President and co-founder.

June 24, 2011 Entrepreneurship: Help for Healthcare Entrepreneurs Coming Via StartUp Health by Brian O'Connell. "StartUp Health has a long-term vision of what needs to happen to help foster a vibrant health and wellness system in this country by energizing entrepreneurs," says Jerry Levin, chairperson of StartUp Health and board member of OrganizedWisdom. (Credit Kauffman Foundation)

June 15, 2011 Forbes: Health IT Entrepreneurs: Now Is Your Time by Zina Moukheiber. “This is the best time to be a health and wellness entrepreneur,” gushed Steve Krein, CEO of OrganizedWisdom, a four-year-old health site at the unveiling of StartUp Health.

June 15, 2011 mobihealthnews: HHS, OrganizedWisdom launch StartUp Health by Brian Dolan. "StartUp Health will be part of the Startup America Partnership, a private sector initative working with the White House to support high-growth entrepreneurship in America."

June 13, 2011 InformationWeek Healthcare: The Challenge: Exploit Health Data, Create Innovative Apps by Nicole Lewis. An overview of newly announced initiatives using government supplied data at the second annual Health Data Initiative, including StartUp Health.

June 13, 2011 Government Health IT: StartUp Health Initiative Launched to Spur Innovation by Molly Merrill. “There has never been a better time to be innovating in health and wellness,” said Steven Krein in regards to the StartUp Health Initiative announcement.

June 10, 2011 Benzinga: Former AOL and Time Warner CEOs Reunite for StartUp Health by Nelson Hem. “StartUp Health's first project is to be a series of roundtables designed to bring together entrepreneurs, investors and government agencies to create a roadmap for turning startups into successful Health 2.0 businesses.”

June 10, 2011 Brandchannel: Steve Case and Jerry Levin Reunite for Health by Sheila Shayon. “That movement [that StartUp Health wants to organize] including Health 2.0 health apps such as FitBit, an exercise-tracking app, and Fooducate, an app to promote nutrition, are the tip of the iceberg….From the ashes of a corporate merger gone bad, an innovative and personally impassioned duo rise again — well-equipped to intermediate health and wellness in the digital game.”

June 9, 2011 Forbes: AOL-Time Warner Merger Architects Teaming Up To Spur Health 2.0 Startups by Maureen Farrell. Former Time Warner CEO Jerry Levin will serve as chairperson of StartUp Health, a public-private partnership that’s similar to (and working with) Startup America, chaired by AOL’s former CEO Steve Case.

June 9, 2011 Startup America Partnership: StartUp Health Joins Startup America Partnership: Q&A with Steven Krein, CEO, OrganizedWisdom.com Steven Krein announced the launch of StartUp Health, a new strategic initiative from OrganizedWisdom designed to improve access to capital, education, and resources for health and wellness entrepreneurs at HHS's Health Data Initiative Forum.

June 9, 2011 Bloomberg News: Aetna Taps Buried Medicare Data Trove to Sell Patient-Care Tool by Drew Armstrong. "The startup businesses need help from investors and advisers to get past the “app” stage and turn into real businesses," said Steve Krein, co-founder of Startup Health, a New York organization being announced tomorrow to help the projects along.

June 9, 2011 Xconomy: OrganizedWisdom’s Jerry Levin to Chair New Health Entrepreneurship Program by Arlene Weintraub. Steven Krein, discusses StartUp Health by OrganizedWisdom as a means to provide a roadmap to help other entrepreneurs in health information startups.

June 9, 2011 Healthcare IT News: StartUp Health Initiative launched to spur innovation StartUp Health Initiative launched to spur innovation by Molly Merrill. “The initiative aims to close the health gap between entrepreneurs, private investors, corporations, universities, foundations and other stakeholders committed to accelerating meaningful health and wellness innovation.”

June 9, 2011 ThirdAge: Gerald M. Levin to Head New "StartUp Health" by Caitlin Bronson. “‘Not enough people are being incentivized to go into health and wellness space,’ Levin said. ‘We'll take the linkage from the government corporations to build a platform for entrepreneurs to get financing and mentorship.’”

June 9, 2011 Mobiledia: Encouraging Healthcare Apps by Kendra Srivastava. Startup Health, a new organization aiming to lift health-centered startups off the ground, could help wellness-related tech apps and programs see even bigger success.

June 9, 2011 Mashable: Jerry Levin & Steve Case Reunite To Encourage Healthcare Innovation by Sarah Kessler. Former Time Warner CEO Jerry Levin and former AOL CEO Steve Case are reuniting to encourage young entrepreneurs to create innovative healthcare companies.

June 9, 2011 The Wall Street Journal OneSpot: Jerry Levin’s Latest Gig Is Startup Health, Kind Of Like A Startup America For Healthcare TechCrunch story syndicated by the Wall Street Journal.

June 9, 2011 Business Insider: Steve Case and Jerry Levin reunite to accelerate health technology GigaOM story syndicated by Business Insider.

June 9, 2011 Washington Post: Jerry Levin’s Latest Gig Is Startup Health, Kind Of Like A Startup America For Healthcare TechCrunch story syndicated by the Washington Post.

June 9, 2011 GigaOM: Steve Case and Jerry Levin reunite to accelerate health technology by Ryan Kim. Levin, a board director with OrganizedWisdom is launching a new strategic initiative called StartUp Health designed to help health entrepreneurs access funding, resources and education. StartUp Health is also partnering with Startup America Partnership, a White House initiative chaired by Case to boost innovation and entrepreneurship in the U.S.

June 9, 2011 TechCrunch: Jerry Levin’s Latest Gig Is Startup Health, Kind Of Like A Startup America For Healthcare by Erick Schonfeld. Former Time Warner CEO Jerry Levin is becoming the chairman of Startup Health, a project launched by OrganizedWisdom aimed at fostering a better community for health startups by helping them raise capital, offering longterm mentorship, and bringing other resources to bear.

June 9, 2011 Investor Guide Jerry Levin’s Latest Gig Is Startup Health, Kind Of Like A Startup America For Healthcare TechCrunch story syndicated by the Investor Guide.

June 8, 2011 Fast Company: Startup Health Wants You To Put Down The Games And Start Building Wellness Apps by E.B. Boyd. OrganizedWisdom launches Startup Health in collaboration with Startup America. a public-private partnership to accelerate entrepreneurialism in the U.S.

May 24, 2011 VentureBeat: 9 Ways to Attract World-Class Board Members By Unity Stoakes. Unity Stoakes, co-founder and president of OrganizedWisdom.com, shares his tips on attracting world-class board members.

April 28, 2011 iHealthBeat: The Rise of Social Media & Participatory Medicine By John Sharp. OrganizedWisdom and PatientsLikeMe are examples of online options for patients.

April 26, 2011 Mario Armstrong Media: Guest, Unity Stoakes, Co-Founder and President, OrganizedWisdom By Mario. Mario interviews Unity Stoakes, Co-Founder and President of Organizedwisdom.com about technology and health care.

April 26, 2011 Xconomy: OrganizedWisdom Recruits Experts to Filter Health Information on the Web By Arlene Weintraub. Unity Stoakes discusses OrganizedWisdom's mission to leverage the technologies and tools out there to close the health gap.

April 21, 2011 TechNewsWorld: Mobile Health Apps, Part 2: Making Life Safer and Sweeter By Pam Baker. OrganizedWisdom and Xtify to develop more than 100 health-related mobile apps.

April 20, 2011 Western Pennsylvania Hospital News: Closing the Health Gap By Jerry Levin. Now is the time for us to transform the conversation from one about ‘healthcare’ to the far more personal issue of an individual’s own ‘health’ and the Internet is key.

April 6, 2011 MedicalOfficeToday: Supporting Your Patients Outside Your office By Carrie Rossenfeld. Unity Stoakes, president of OrganizedWisdom, weighs in on the importance of physicians supporting their patients outside the office.

Mar 21, 2011 Mashable: 4 Reasons Today’s Tech Scene Differs From the ’90s Bubble by Alexander Hotz. Steven Krein, CEO of OrganizedWisdom, weighs in on the fundamental differences of online tech startups today compared with the dot com bubble of the 90s.

Mar 4, 2011 WSJ - Digits Blog: Health Sites Try to Diagnose Growing Market By Michael Hickins, Wall Street Journal reporter. Health sites big and small are trying to get a bigger share of the audience for health and wellness-related content.

Mar 4, 2011 Voices. All Things Digital section: Health Sites Try to Diagnose Growing Market (credit WSJ)

Mar 1, 2011 Health Populi: Reader’s Digest + Organized Wisdom = Wiser Patients By Jane Sarasohn-Kahn. Unity Stoakes interview on the collaboration with Reader's Digest and OrganizedWisdom.

Mar 1, 2011 Mobile Marketer: OrganizedWisdom turns to mobile to keep users informed on health issues By Rimma Kats. OrganizedWisdom is offering mobile health applications as an ongoing initiative to connect users with health and wellness information.

Feb 28, 2011 BNET: 10 Reasons Why Every Company Needs an Inside/Outside Partnership. By Donna Fenn. Unity Stoakes discusses business tips and rationale for team members with external and internal roles.

Feb 28, 2011 American Medical News: Crowdsourcing moving beyond hospital lounges and into social media By Pamela Lewis Dolan. Howard Luks, MD and Howard Krein, MD, CMO of OrganizedWisdom are interviewed about crowdsourcing and the need for physician involvement in health social media.

Feb 25, 2011 CNET News: Why social media gives your doctor an ulcer - By Caroline McCarthy. OrganizedWisdom's Unity Stoakes is interviewed about doctor participation online, specifically, in health social media.

Feb 16, 2011 Business Insider: Can We Harness The Power Of The Internet To Close The Healthcare Gap? - By Jerry Levin, Board Member and Investor of OrganizedWisdom.com. A need exists to "encourage innovation in online health technology with the mission of elevating the standard of care and closing the gap that exists between a doctor visit and an Internet search."

Feb 16, 2011 eWeek.com: Reader's Digest, OrganizedWisdom Team Up on Health Expert Search - By Brian T. Horowitz. Through what it calls "digital mapping," OrganizedWisdom is able to connect patients or readers with the right experts.

Feb 9, 2011 Health 2.0 News: OrganizedWisdom Storms the Waiting Room! - By Matthew Holt. Interview with dynamic duo Steve Krein and Unity Stoakes at OrganizedWisdom, one of the more innovative Health 2.0 companies.

Feb 6, 2011 GadTechNews: Ex-Time Warner CEO Returns to the Web With Health Startup (credit GigaOmTech)

Feb 4, 2011 GigaOm: Ex-Time Warner CEO Returns to the Web With Health Startup - Author, Ryan Kim of GigaOm, interviews Jerry Levin, ex-Timer Warner CEO, who is current board member and investor of OrganizedWisdom.com.

Feb 4, 2011 paidContent.org: Reader's Digest Partners With Health Content Aggregator OrganizedWisdom - By David Kaplan. Reader’s Digest is expanding its health content and marketing offerings with an online/offline partnership with OrganizedWisdom.

Feb 4, 2011 Yahoo! Finance: Reader's Digest Partners With Health Content Aggregator OrganizedWisdom (credit paidContent.org)

Feb 4, 2010 Business Insider: Reader's Digest Partners With Health Content Aggregator OrganizedWisdom (credit paidContent.org)

Feb 1, 2011 The New York Enterprise Report: A Healthy Bottom Line: Organized Wisdom - Lindsay Tigar interviews Steve Krein, CEO of OrganizedWisdom, and finds a company that "proves that helping people can be profitable."

Jan 11, 2011 The New York Times Tech: OrganizedWisdom Finds Free Experts Make for SEO Success - By Ryan Kim. OrganizedWisdom finds it is more profitable to organize free content rather than pay for low-wage material online.

Jan 11, 2011 GigaOm: OrganizedWisdom Finds Free Experts Make for SEO Success - By Ryan Kim. Steve Krein, CEO of OrganizedWisdom says, "the goal is to ultimately get more doctors online, sharing their wisdom with patients."

Dec 12, 2010 Mashable: Why Health Experts Are Embracing the Social Web - Author, Unity Stoakes, is the co-founder and president of OrganizedWisdom, an expert-driven digital media company focused on health and wellness.

Blog Media

Sept 9, 2012 Huffington Post Steven Krein, CEO Of OrganizedWisdom, Dishes On Unplugging And Recharging At HuffPost's Oasis Steven Krein shares ways he finds balance in life.

June 16, 2011 Entrepreneur Tales: Business in Mexico & the US ‘StartUp Health’ Launches New Mobile Initiative Details on the mobile StartUp Health initiative.

June 15, 2011 EMRUpdate.com HHS, OrganizedWisdom launch StartUp Health StartUp Health, a new initiative focused on improving access to education, capital and resources for health and wellness entrepreneurs, was announced last week at the Health Data Intitative Forum, according to a report over at HealthCareITNews.

June 10, 2011 O'Reilly Radar: Challenges aired at Health Data Initiative Forum by Andy Oram. Andy provides his review of several health apps submitted as part of HHS's Health Data Initiative and discussed the Startup Health initiative announced by OrganizedWisdom.

June 9, 2011 Health Business Blog OrganizedWisdom CEO explains the launch of StartUp Health (podcast) by David E. Williams. OrganizedWisdom has announced StartUp Health, a strategic initiative to help health and wellness entrepreneurs tap into capital, education, mentorship and other resources to develop sustainable new companies.

Mar 7, 2011 Health in 30: Social Media: Medical Social Networking – Part 2 By Barbara Ficarra, RN, BSN, MPA. Medical Professionals Engaging in Social Media - A Comprehensive Guide.

Mar 7, 2011 Mixergy: Landing "The Billion Dollar Board Member” – with Unity Stoakes Andrew Warner interview with Unity Stoakes. Tips on assembling visionary and experienced board members such as Gerald Levin and Esther Dyson.

Feb 28, 2011 KevinMD blog: Patients are closing the health gap online By Jerry Levin. A need exists to "encourage innovation in online health technology with the mission of elevating the standard of care and closing the gap that exists between a doctor visit and an Internet search."

Feb 10, 2011 The Health Care Blog: OrganizedWisdom storms the waiting room! An interview with Unity Stoakes and Steven Krein regarding OrganizedWisdom and Readers' Digest.

Feb 10, 2011 Medpedia: Recent News From OrganizedWisdom and Our Mission to Close the 'Online Health Gap' A recent recap of media and press for OrganizedWisdom.

Feb 9, 2011 Compelling Mind: Ex-Time Warner CEO Returns to the Web With Health Startup Gerald Lavin, the ex CEO of Time Warner, is making a comeback as an investor and board member of OrganizedWisdom, a health startup.

Feb 6, 2011 The Medical Quack: OrganizedWisdom And Readers Digest Form Partnership to Link Doctors, Consumers and More Online with Credible Health Information

Oct 20, 2010 Robin Good Master New Media: Real-Time News Curation - The Complete Guide Part 7: Business Applications And Trends OrganizedWisdom is a business application example that taps into the knowledge of health experts.

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