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Roi Carthy originally covered iMedix when they launched the service in mid-2007. Since then, iMedix has continued to grow, both in traffic and in brand presence. To learn more about iMedix, I spoke with Amir Leitersdorf, co-founder and CEO and Iri Amirav, co-founder and CMO. Our chat transcript is below. Especially relevant are Amir's suggestions for all startups towards the end of the interview. Allen: Can you start with a brief bio about yourselves? Amir - I am the CEO and co-founder of iMedix. I previously co-founded Movota, which was successfully sold to The Bertelsmann Group in 2005. Prior to that I held the position of CTO at Tapuz, a public company on the Tel Aviv Stock Exchange. Iri - I am a co-founder and a CMO of iMedix. Before iMedix, I established and led the marketing division at MetaCafe, where I oversaw a 2,500 percent growth to 17 million unique visitors and 450 million page views per month. I previously held positions at Time Warner and Pelephone, a leading mobile operator in Israel. Allen: W

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