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Personal DNA scanning service 23andMe on Tuesday is scheduled to announce that it is lowering the price of its gene-mapping service from $999 to $399 in order to attract more customers and expand its database of individual genetic profiles to bolster medical research, the San Francisco Chronicle reports. The price cut is made possible by a new gene-scanning computer chip made by Illumina. The discount makes the firm the least costly among competitors, whose prices range from about $1,000 to $2,500.These firms analyze a sampling of genes to find variations that could indicate an individual's increased risk for certain diseases or behavioral traits. 23andMe also offers social networking features that allow customers to share their results wi
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